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Social Media for Photographers

Birds of a feather, Salida CO (c) 2021 Amberwood Media

With 12 years invested in connecting on social media, first on Twitter and Instagram, then Pinterest and Medium, I’ve learned a few things about engaging online. It’s not that I’ve got it all figured out. The rules keep changing, and each platform is a bit different.

First, let’s sync on the benefits for photographers.

  • FEEDBACK. A second set of eyes always helps.
  • SUPPORT. Motivational back-up is huge, especially when you need it most.
  • IDEAS. How-to guidance and inspiration are powerful from a network perspective.
  • ENERGY. Nothing like a group of talented, global friends to fuel action.

When it comes to gaining the long-term benefits, a couple of areas could use focus. Let’s take a look through the lens of connected photographers.

  • WILLINGNESS. Not everyone wants to engage, especially creatives/photographers. This can’t be forced or negotiated. Find those who have an interest in connecting.
  • TIME. Free time has grown increasingly scarce. Pandemics and changing work demands have changed our daily routines to the point where work and personal time are hard to separate. Social time can be squeezed out.
    • AVAILABILITY. I’ve found time slices helpful, 10 minutes at the edges of other activities to browse, connect, and explore.
    • TIME ZONES. Global reach is a powerful/exciting aspect of social media, but time zones make it hard to connect in real time. First, let the conversation happen slowly, day over day. Don’t expect a quick response if it’s after midnight on the other end. But you can also engage at times that others are around. The Timebuddy app is a great tool for knowing what time it is in other parts of the world.
  • PLACE. In a virtual world, the place is the platform. Photographers should look at focusing on 2 of these at a minimum, and probably no more than 3, to keep some focus:
    • Twitter. Ideal for conversation and initial engagement. If you’re just starting, start here.
    • Instagram. Less engaging, but good for portfolios, and sharing your favorites.
    • Pinterest. Difficult to engage creators, but a great stream of content for ideas and inspiration.
    • Blog (e.g., WordPress – don’t look, you’re on WordPress now!). A personal web space to call home, to create the experience unique to showcase you and your work.
    • Facebook. Lots and lots of people. It’s not for me, but maybe for others.
  • COMMON GROUND. Overlooked but essential, the best friend groups share a common bond. For photography, it can be a style (e.g. b&w), a category (e.g., nature, portrait, street/lifestyle, fashion), a format (e.g., film, macro, NFT), or even a vibe or mindset (e.g., edgy, tech, newbies, mentoring). While creatives/photographers are likely to resist boundaries and categories, putting focus early here will help create friend groups w/ staying power. Without it, many will drift in and out of conversations, and lose touch. On Twitter, hashtags have often been the rallying point for a group with a common topic/interest.
  • RESPECT. Connections will want you to respect personal and community boundaries, such as language (e.g., avoiding excessive f-bombs), repeat asks for time/advice, honoring NSFW limits, not pushing/selling product. In short, there need to be some general rules of engagement. This can be difficult to ferret out, but it’s key.
  • TRUST. It takes time to build trust, but a bias for trust (or benefit of the doubt) can allow new friendships to grow more quickly. Being authentic (not hiding behind a persona) is key if engagement is a goal. Be yourself. Have a conversation. What’s going on for you that others might want to know?
  • GIVE TO GET. Social interaction and relationships are 2-way streets. Social media is no different. Invest time in the work/challenges of others, and they’ll return the favor, often in ways you hadn’t expected.
  • POSITIVE ENERGY. Don’t rant, it kills the buzz.
  • COMMITMENT. If you’re going to engage, stay with it. New groups benefit from knowing “who’s in.”

If you look carefully, virtually all of these 9 factors transcend social. They apply just as well to all your relationships, but also networking in bars, tennis clubs, even conferences. The only factor unique to social media may be time zone’s, due to social’s virtual nature and global reach.

There are MANY talented artists, creatives and photographers online, and the numbers keep climbing. It’s incredibly easy to lose track of them. Some focus on the items above should help with that.

Let me know if I missed anything, or if you see it differently.

And of course, let’s connect !

Chris | AmberwoodMedia | Charlotte NC US


Travel: A Walk on the Wild Side

I love to travel. My camera let’s me take some of it home. With many vacation spots locked down or less desirable due to the pandemic, the random escape can be more valuable than ever. Mostly I’ve taken pictures in Colorado and the Carolinas. Social distancing is easier in a National Park.

Is it me? Some of these look like travel posters ..

All images (c) 2004-2021 Amberwood Media Group


Colorado of course

Mt Princeton area | Chalk Creek Canyon (c) 2020 Amberwood Media

My wife and I have had kids in Colorado since 2011, and we’ve always loved going to visit. All shots were captured somewhere between Limon, Boulder, Denver, Keystone (Dillon), Salida and Alamosa.  I know, that makes an oddly shaped polygon! More coming soon.

Chalk Creek Falls, CO (c) 2020 Amberwood Media

Salida CO Frantz Lake Sunrise (c) 2020 Amberwood Media

Salida CO Sunset (c) 2020 Amberwood Media

Blue Mesa near Gunnison CO  (c) 2020 Amberwood Media

Black Canyon (1) near Gunnison CO  (c) 2020 Amberwood Media

Black Canyon (2) near Gunnison CO  (c) 2020 Amberwood Media

Great Sand Dunes NP (1), Yes those are people | Alamosa CO   (c) 2020 Amberwood Media

Great Sand Dunes NP (2), with 800 ft. dunes | Alamosa CO (c) 2020 Amberwood Media


Ideas for shooting Nature Next Door

In the shadow of a global pandemic, there are many things we can’t do. Always the optimist, I ask: what’s still possible?

With my camera equipment staring me down and another gorgeous North Carolina spring pouring through my window, an idea sparked: what about using this time to capture nature next door? Everything here has been shot since the US pandemic measures began in late March, which in local terms, is week 5 of the lockdown.

Here are my ideas for building your nature portfolio in a way that’s socially-aware, in keeping with current COVID-19 guidance to stay safe and away from others:

  • Take inventory; when it comes to nature, what are your nearby options and preferences?
  • Think flowers;
  • Thinks leaves in sunlight;
  • Think birds;
  • Think rain (especially after it rains, if the sun emerges);
  • Think combinations of the above (extra credit);
  • Grab a long lens, I like to say 100mm or longer, for the best bokeh;
  • Consider a tripod, especially for isolated but highly mobile subjects like birds; personally I find tripods a burden, but the difference in sharpness is visible;
  • Set aside a full 60 minutes; my days are blurring together so waiting for free time may defer your creative pursuits;
  • Be opportunistic – the best shot may not be the one you’d planned;
  • Go more than once – 2-3x per week? – using takeaways from the prior shoot on the next one;
  • Stay in public spaces – street, curb or sidewalk – and be sure to choose subjects and views that stay within public space; legal guides for photographers say as soon as you point your camera toward somebodies yard or house, they could claim privacy issues – and nobody wants negative energy;
  • If you’re determined to take a picture of a beautiful dogwood or azalea in someone’s front yard, just ask them – they’ll probably say yes, especially if you offer to send them the JPG
  • Get your images clean in camera, fewer edits saves time and brings peace of mind

And of course, the COVID-19 overlay:

  • Travel alone
  • Honor 6-ft social distancing at all costs; there are lots of joggers and dog-walkers out there!
  • Mask-up, it’s the right thing to do (but the colorful biker or ski versions are more fun)
  • Say hello, and ask folks how they are – it goes a long way

Share some of your ideas and progress. Let me know what’s working! And watch for more images here, on Instagram and Pinterest. Be well, and stay safe.

Grosbeak (c) 2020

Willow Oak (c) 2020

Flox (c) 2020

Red maple with shadows, off season (c) 2020

Red maple (c) 2020


Here Comes the Sun

Most people reach for their smart phone or camera when the sun starts to throw off colors.

Few photographers are immune.

But what makes a great sunrise or sunset shot is more than just lucking out, randomly stumbling on a sky full of color. Planning is important, and being prepared to move quickly.

Nature Next Door, Cary NC (c) 2006 Amberwood Media Group

Here are a few of the things I keep in mind when taking a great shot of the sun.


  • Don’t assume you need a wide angle lens to catch more sky; my best sun shots are almost always taken with a telephoto; it givies me some bokeh in the foreground, and a larger sun
  • Know where the sun is going to rise or set, and position yourself accordingly. The last few minutes of opportunity go quickly.
  • Sunrise is clearly harder than sunset. To make matters worse, the sun’s trajectory moves a little each day. An app like SkyView can be a trusted ally in the hunt.
  • Beach orientation to a pending sunrise is a huge factor; with the varied coastlines of North Carolina, it pays to know your bearings. The ocean – and that amazing sunrise – aren’t always where you’d expect
  • Timing is everything; I’m always most successful when I research local sunrise and sunset times, adjust for hills or mountains, and position myself 30 minutes prior. The shot from Roan Mountain below was only 15 miles away from me as the crow flies when I set out with my camera, but it was 45 minutes to get there, due to routes and switchbacks. I had to plan ahead. Once at Carver’s Gap, I had less than 15 minutes to find a spot and start shooting
  • On the other end, there can be lots of waiting for sunset chasers; grab a latte to pass the time

On the Scene

  • Don’t look at the sun directly, even through your view finder! Wait until the clouds or thickened atmosphere near the horizon come to your aid
  • Watch for scattered clouds near the horizon, these signal opportunity
  • Try to find something in the foreground to frame the view; it can be a nicely shaped tree, the edge of a roof or wall, anything that can place the sun in context; this also helps remind me where I was when the shot was taken
  • Look for ways to diffuse the sun’s colors, like fog over water; the pond in my neighborhood rewarded me with the shot above; it was late March in Raleigh and about 32 degrees; I was VERY glad for that latte

When It’s Over

  • Sadly, many sunrises or sunsets don’t afford an exciting view
  • Be prepared to leave empty-handed
  • More “at bats” (chances) will lead to more success; rise early and tarry late, and keep your DSLR and telephoto nearby – you’ll up your success rate
  • Avoid the temptation to amp-up or add your own colors in post-production edits. Sure, we all tap the contrast and saturation a tad. But let nature cover the hues.

Do any of these shots resonate with you more than others? The shots here are my favorites over the last 15 years.  I’d love your thoughts and comments. And ket me know if you have other tips or stories to share. War stories help us all connect the dots.

Meantime, recharge those batteries – and I’ll see you on the ridge, at sundown.

Sunrise on Roan at the TN-NC line, looking east (c) 2017

Sunset in a Salida CO, with evening haze to exhance the mood (c) 2019

Almost home, Cary NC, after stopping for an evening latte (c) 2006

Salida CO Sunset (c) 2020 Amberwood Media


The Secrets of Natural Bokeh

     Mountain grass  (c) 2016 AMG

Everyone loves photos with a blurred background. The technique, called bokeh (BO’-keh), is derived from the Japanese word for ‘blur’ or ‘haze’.

Pros use it to enhance and focus their images.

But with some planning and insight, anyone can bring more bokeh into their photography.

Here are some things to try:

  • Choose a telephoto, the fastest you have (e.g. f/2, f/2.8)
  • Let in plenty of light, by shooting with your lens open wide (e.g., f/2, f/2.8); this is easiest to control using “Manual” (M) or “Aperture Priority” (A)
  • Choose a background that’s more solid than not, and far away from your subject
  • Get reasonably close to your subject, but far enough away that you can still zoom in/out to compose your shot. If you can’t move the subject, move yourself (e.g., change shoot positions, angles)
  • Zoom in as much as possible (e.g., focal length > 100mm)
  • These adjustments will have you moving in zig-zags at first; eventually you’ll know where to be
  • Beware of ‘noisy’ or ‘bad’ bokeh – if your blurred background is cluttered, it can fight with your subject instead of framing it, which is definitely an issue with nature’s leaves and branches
  • Watch for ways to catch points of light or ‘specular’ reflections in your background, which turn into eye-catching “bokeh balls”

That’s a lot of factors. You don’t need to use them all. But the more of these techniques you know about, the more ways you’ll have to produce bokeh when you shoot.

Marcescence of Beech, aka bokeh in nature (c) 2020 AMG

What’s happening here? The above steps make your depth of field more shallow, literally, limiting what will be in focus. Ideally, for the best bokeh, this will only be your subject. This is precisely the opposite of what smartphones and wide-angle lenses do, which put as much into focus as possible.

In a pinch, you can use “Portrait” (P) mode to ask the camera or smartphone to help you de-focus around your subject in real-time. It’s a short-cut, but it’s a useful one.

My bokeh is often set in nature, so my subjects might be grass, leaves, flowers or birds. Ideal backgrounds? Often woods, fields, mountains, or open sky. Running water and beaches offer some nice options. I like to explore layers in my wooded or mountain shots, experimenting with what’s in focus. Bokeh can help me separate those layers.

In the end, it’s all about trying to isolate your subject.

Of course, in the end, good bokeh is in the eye of the beholder. Experiment with different combinations of these techniques, to see what works best for you .. and let me know where you take your bokeh!

Autumn grass w/ bokeh balls (c) 2016 AMG


Red maples (c) 2020


Among branches (c) 2020


Best of 2005

It was a year that took us from St. Maarten to South Carolina, Florida and Houston, then back home to Raleigh again. Have a look at the best moments, all shot with my trusty D70.

Paradise Blues, St. Maarten (c) 2005 AMG

Pawleys Island SC – at sunrise (c) 2005

Simpson Bay sunset, in St. Maarten (c) 2005

From a boat called the Tango, off Simpson Bay (c) 2005

It’s About Telling Your Story

Portrait and Portfolio (c) 2011 Amberwood Media Group

Portrait and Portfolio (c) 2004-2020 Amberwood Media

When taking a picture, we should ask ourselves “what story are we telling?”

I’ve worked in commercial and travel photography, but now focus on portraits and portfolios, with a preference for shooting in natural light. Based in Charlotte NC, but shooting across the region. Evenings and weekends, by appointment.

You only get to make one first impression. Make it count.


North Carolina: Guaranteed Photo Ops


Sugar in Snow 2 (c) 2018 Amberwood Media

Parkway Colors (c) 2010 Amberwood Media Group

Parkway Colors (c) 2010 Amberwood Media

I’ve been shooting in North Carolina for over 20 years, and if there’s one thing I’ve learned .. there’s never a shortage of photo opportunities. Here’s a sampling from some of my favorite destinations statewide .. and there are many ..

Cherry blossoms in Charlotte (c) 2020

Linville Gorge from Wiseman’s Bluff, looking north, and down (c) 2004 Amberwood Media

Snow on Hemlock Branches in Avery County NC (c) 2019 Amberwood Media

Sugar Mountain, after a dusting of snow (c) 2020 Amberwood Media

Parkway Sunrise (c) 2020 AMG

On Collaboration | our premier Book Release


Have you been on teams that lose their way? I’ve been there. Especially when important, high stakes problems are on the line. Teams have been stuggling to solve problems since there were problems to solve.

It’s important to get input and ideas from others. But it’s not always easy.

AMBERWOOD brings The DNA of Collaboration to those who seek to solve problems in teams, to help us better navigate the complexities of the 21st century. It’s in depth, and introspective. Solving the problem of solving problems requires deep insight and reflection.

Have a look.  NOW ON AMAZON

Recording Session in Nashville

Music is a central influence when we’re talking new possbilities with digital media. Publishing and marketing are literally transformed.

I’ve always found local, indie music to be downright inspirational, fueling accessible studio sessions, and eye-catching photographic images that are key to establishing awareness, defining the a brand and promoting the faces behind the sounds.

Case in point?

There was a recording session in Nashville a little ways back. Pines of Porter is Courtney Kruckeberg, Corey Jones, Taylor Berryhill, and Derek Cohen.  They’ve been making music in Nashville, and their sound is nothing short of awesome. Stay tuned. Literally.


Pines of Porter, the Living Room Sessions, (c) 2012 Amberwood Media Group

Pines of Porter, the Living Room Sessions, (c) 2012 Amberwood Media Group